who uses coupons?

Percentage of People Who Use Coupons
Overall: 77.3%Females: 85.3%Males: 68.6%
Age, Income and Percentage of UsageAge - % Using Coupons - Income - % Using Coupons18-24 - 69.7% - Under- $25,00 - 72.2%25-34 - 78.2% - $25,000 - $50,000 - 78.9%35-44 - 81.5% - $50,000 - $76,000 - 81.7%45-54 - 79.0% - $75,000 + --------- 77.6%55-64 - 80.6%65+ --- 72.0%
Education Level High School 73.2%Some College/Graduate 80.1%Post Graduate 79.8%
Coupon Use by Geographic RegionNew England 82%East Central 81.2%West Central 82.1%Southeast 76.2%Middle Atlantic 75.4%Pacific 73.5%West Central 82.1%
Coupon Industry Statistics
Number Distributed1999: 307 billion2000: 330 billion Number Redeemed1999: 4.7 Billion2000: 4.5 Billion
Where Coupons Were DistributedFreestanding Insert 75.9%In-ad 14.2%Direct Mail 1.1%In-Pack 1%Handout 1%On-Pack .8%Electronic Checkout .7%Instant Redeemable .5%Electronic Shelf .5%Internet .1%
Total Expenditure by Marketers1999: $6.2 Billion2000: $3.2 Billion
Consumer Savings1999: $3.6 Billion2000: $3.6 Billion
Where Coupons are UsedGrocery Stores 74%Mass Merchandisers 53.2%Drug Stores 51.7%
Average Expiration Period1999: 3.1 Months2000: 3.4 Months
Average Coupon Face Value1999: 66 Cents2000: 71 Cents