Coupon Facts for Florida and More!

SW Florida Rewards and City Rewards Network Internet Coupons

• 76% of the United States population uses coupons.
• Shoppers saved nearly $3 billion last year by using coupons.
• The typical coupon was worth $1.00 savings in 2005.
• Coupon users report an average of 11.5% savings on their grocery bill with coupons.
• Manufacturers offered more than $300 billion in coupon savings in 2005.

What's New?

Manufacturer offers are just one slice of the coupon pie — retailers are increasingly turning to coupon promotions to help attract, retain and reward loyal shoppers — in fact, in 2005, 46% retailers reported offering shoppers some form of a bonus coupon program.

All Age Groups use Coupons!

Age	% using coupons
18-24	65%
25-34	71%
35-44	77%
45-54	80%
55-64	81%
65+	80%

Coupon users broken out by income:

Income	% using coupons
under $25,000	74%
$25-50,000	80%
$50-$75,000	77%
$75,000+	76%

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History of Coupons

1894	Coupons are born! Asa Candler, the druggist who bought the formula for Coca-Cola for $2,300, gives out handwritten tickets for a free glass of his new fountain drink.
1895	Next stop, the local grocer! C.W. Post distributes the first grocery coupon worth one cent towards his new health cereal, Grape Nuts.
1930's	Coupons are a staple in American households because of the Depression. Everyone needs to save money wherever possible, and clipping coupons clips weekly grocery bills.
1940's	Supermarkets sprout across the country and continue the coupon tradition that had begun in neighborhood groceries.
1957	The Nielsen Coupon Clearing House becomes the first clearing house devoted to coupon redemption. Coupons have created a new industry.
1965	One-half of Americans are now coupon users.
1975	Coupon popularity continues to grow. Over 35 billion coupons are distributed and 65% of American households clip!
1998	America celebrates the first National Coupon Month. Children create art designs of their favorite coupons in the 1st Annual Coupon Month.
1999	American shoppers learn how to be savvy by saving with coupons during National Coupon Month, Sept. 1999 and, real men are found to use coupons too.
2000	Parents learn how to involve children in saving with coupons for National Coupon Month 2000.
2001	Teachers use coupons to teach the value of money in the Fourth National Coupon Month.
2002	2002 Shoppers save $3 billion dollars by redeeming 3.8 billion coupons.
2003	77% of consumers report using coupons, making it one of the most popular shopping activities in America.
2004	79% of primary shoppers report that they have used coupons.
2005	74% of coupon shoppers have used coupons in the last month.

2006 swfloridarewards.com opens for the internet public in Naples,Bonita Springs,Estero,Fort Myers,Cape Coral,Port Charlotte,Punta Gorda,North Port.