Why Coupons

"Coupons are a staple in the marketing world," notes swfloridarewards.com, "and while the economy is picking up, people are still cautious about spending. Research from Marketing Associations has also given coupons a boost, concluding that coupons promote new product use and are likely to stimulate purchases, all other factors (price/quality) being equal. Emerging Trend: Coupons, the golden oldie of marketing strategies, are showing strong growth again, according to cityrewardsnetwork.com. Markets in SW Florida lead the way like Naples, Fort Myers and Port Charlotte.